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Marketing ROI Playbook: and Customer Strategies for Marketing Mavens

Watch this webcast include to understand how to use analytics to optimize marketing efforts and transform marketing-as-usual to marketing-as-amazing.Please Login or Register to read more

The 2020 Customer: 4 Marketing Skills You Need to Survive

The marketers that will succeed in 2020 are vastly different than the typical marketer today. In this world of intensifying competition and ever-increasing customer demands, the typical marketer must evolve or die.Please Login or Register to read more

A Roadmap To Retail Personalization: How To Align Marketing Strategy And Execution

Is a personalized marketing approach better? It can be. On the other hand, in the absence of the right strategy and solutions, you risk alienating your customers rather than fostering loyalty and engagement.Please Login or Register to read more

Fueling Brand Advocacy And Engagement With Mobile Apps

Mobility in retail is now the norm — four out of five consumers are using smartphones to guide their shopping experience. When retailers leverage customer-facing mobile applications to stoke the fires of customer engagement, they can uncover substantial returns. Mobile apps are not only defining retail success but driving customer behavior: According to Deloitte, 85% of consumers who used a mobile native app during a recent shopping trip made a purchase.Please Login or Register to read more

The Cloud Approach to Solving the Customer Analytics Puzzle

Retailers who are able to crack the code and predict customer behavior enjoy disproportionate customer retention rates and increase revenues. However, predicting customer behavior can be a difficult feat. Please Login or Register to read more

Stimulating basket value with Customer Analytics

Food and grocery is everyday purchase. Your customers must be dropping in frequently. Wouldn’t you want to capture their entire grocery wallet?Please Login or Register to read more

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