A decade of aggressive mass promotions is contributing to lower customer engagement rates, reducing ROI to less than 1% and leading to high unsubscribe rates. It´s time to change the approach to optimizing your promotional strategies with deeper customer insights.
Join our guests Brandon Purcell, Senior Analyst – Forrester, Ujwal Dhoot, VP – Merchandising & eCommerce – Charming Charlie and Varij Saurabh, Director, Customer Analytics – Manthanas they provide insights into how AI will impact marketing and how it can help marketers solve key customer marketing challenges.
In this webinar, you’ll learn about:
- How AI impacts marketing? AI technologies and solutions available today?
- How Charming Charlie is using Analytics to transform marketing and realizing benefits?
- How Customer Analytics is empowering marketers to be data driven?