Cross Channel Capabilities MultiChannelAre your customers finding the same level of service, product assortments, information, and promotions across your various online and offline sales channels? When it comes to offering a truly cross-channel experience most traditional retailers are still in the early stages of their journey. Retailers are now realizing that their consumers see them as one brand or company, and not as an online store, a call center, a catalogue, or a brick-and-mortar store. Any bad experience in one of the channels can lead to permanent tarnishing of the brand image and the overall sales will suffer. Retailers need to link all the channels, back-end services and operations together through various methods so that customers get a consistent experience. There are many capabilities a retailer needs when it comes to being a cross-channel player.Here is a rundown on the top 9 capabilities: