Coffee’s good for you one day; it’s chamomile tea, the next! Shoppers who wanted zero trans-fat foods and no-fat cookies on a shopping trip, come back looking for old-fashioned butter cookies and chocolate wafers, the next time. From baked snacks to herbal teas, vegan to organic, there’s no telling what the shopper in the aisle will demand.
Rapidly changing customer tastes are just one of the factors keeping CPG manufacturers on their toes. Operating in a fiercely competitive marketplace, they are fighting for scarce shelf-space and customer wallet share. They need to respond quickly to competitor promotions and pricing, comply with stringent retailer demands
– all the while striving to deliver new product innovations that stand out amidst the clutter.