Three takeaways from the Forrester’s Forum for Marketing Leaders in New York, NY – Customer Obsession, Cus...
NRF’s big Retail 2017 show finished up today in New York city with another interesting round of connected Retail insiders offering key industry insights for this year.
Day 2 sessions at NRF 2017 focused on how to use the flood of new customer data to effectively drive authentic brand conversations that resonate with mobile-first millennial customers.
In-store personalization in retail is the ability to identify customers, understand their current context and respond back with highly relevant and personalized recommendations.
Let’s look at some of the next-level metrics that can help you elevate the success of your loyalty program.
Before planning your pop-up store, learn what kind of pop-up retail store works best for your brand.
From knowing their customers to creating products just to for them, check out how these 14 retailers are leading the way to proactive personalization.
Smart mirrors have made their debut into fitting rooms across stores making the dressing room less of a trial. Let’s take a look at which retailers are leading the fray.
This infographic details the numerous ways retailers stand to benefit from incorporating IoT into their stores.
Wearables are the next big thing that will change how we live and work. This infographic gives us a view of how wearables is already impacting the retail industry.
Check out this infographic covering our RIS Software LeaderBoard results to explore Manthan’s performance across categories.
This week, Manthan interviewed retail infleuncerNicole Leinbach-Reyhleto gain some insight on what small retailers need to do take on their big box competitors.
Amazon has introduced a lot of new services and nomenclature in the last few years. How well do you know your Amazon lingo?
Atul Jalan looks at the timeless role of data science underlying subjects seemingly as unrelated as astrology, where pattern recognition, causal relationships and turning them into practical applications, existed at a time when computers did not exist.
With more customers exhibiting the Veruca Salt syndrome, the competition for retail delivery is heating up and pushing innovation to fulfil demand.
Video intelligence platforms can improve the quality of operational decisions, bring merchandising and marketing initiatives to fruition, promote cross departmental collaboration, and enable personalized shopping experiences.
In-store virtual shopping experiences are burgeoning with exciting technologies! Check out these virtual shopping technologies coming to retail.
Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics.
When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance?
What marketing metrics really matter? Should there be a standard set of marketing metrics that every marketer knows? How do you know which metrics are the right metrics for your business?
As companies begin to incorporate personalized marketing, many have discovered that there are a lot of ways to go wrong with it! Be smart and read up on these common pitfalls to avoid.
Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer.
Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California.
Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game.
What are millennials shoppers demanding and how can you gain influence with these young shoppers? This article helps you get into the head of the millennial generation.
Effective multi-channel marketing needs a calibrated four step approach that integrates every interaction with the customer.
Three takeaways from the Forrester’s Forum for Marketing Leaders in New York, NY – Customer Obsession, Customer Journey and Customer Privacy.
The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase.
The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics.
This blog explores the ways in which digitalization can impact retail performance to deliver on the 4Cs of the shopper experience.
2014 saw a dramatic shift to cloud based Business Intelligence and Analytics. CIOs have discovered that the flexibility, scalability, quick adoption timelines and the ability to handle huge volume of data in the cloud has made it a remarkably better option than on-premises offerings.
At Manthan, we’re always interested in anything related to marketing or analytics. So when we learned of the American Marketing Association (AMA) Analytics with a Purpose event, we signed up.
By “Consumerization” of technology, the power of the consumer has been augmented and accelerated. Consumers now demand more – more convenience, more consistency, more collaboration, more customization.
Understand your customer deep down and provide a personalized shopping experience with the right assortment, right pricing and right promotions
Capitalizing the “Moments That Matter” in the customer lifecycle is key to delivering relevant promotions that deliver desired business outcomes.
Analyzing customer data provides insights on some unique buying behavior and also indicate the different journeys that various customer groups traverse.
C-stores are gaining speed in the race of providing quick, nutritious and delicious food on the go and increasing their profits.
Convenience stores have always been laggards when it came to technology adoption, but now many are utilizing advanced techniques to entice shoppers.
How can c-store marketers leverage technology to keep pace with shifting customer behavior?
Though segmentation had its own benefits, personalization is the new trend taking the retail world by storm.
Predictive analytics can enable convenience store owners to optimize fuel prices, understand shopping patterns, and generate better results.
Technology has revolutionized the retail space in more ways than we can count. Today, retailers rely on technology to identify new opportunities to sell more, sell better and sell faster
Innovative personalized promotion strategies for retailers through Retail Analytics. Learn how retailers are creating more personal experiences for shoppers today.
As a retailer, one of the most pressing questions you might have is: how can I get customers to keep coming back to my store?
Advanced retail Business Intelligence (BI) solutions leverage RFM models effectively to help retailers with their direct marketing efforts and better target their promotions and loyalty programs.