Manthan CEO Atul Jalan explores the significant role of analytics and data sciences in political elections, drawing a parallel between politicians and marketers.

Atul Jalan, practitioner and innovator in the field of analytics, data science, and synthesized intelligence, reminisces in his days of worship and profound inspiration in Alan Turing, in his ode to a man ahead of his times.

“…and they lived happily ever after.” I just got done with a compilation of 200 Italian folktales by Italo Calvino. And this is how every single one

Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics.

When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance?

What marketing metrics really matter? Should there be a standard set of marketing metrics that every marketer knows? How do you know which metrics are the right metrics for your business?

As companies begin to incorporate personalized marketing, many have discovered that there are a lot of ways to go wrong with it! Be smart and read up on these common pitfalls to avoid.

Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer.

Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California.

Three takeaways from the Forrester’s Forum for Marketing Leaders in New York, NY – Customer Obsession, Customer Journey and Customer Privacy.

The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase.

The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics.

During my last post, I covered the first new A of marketing, Agility. Today’s post will cover the notion of Accountability.Traditionally, marketing has been viewed as a cost center, rather than a revenue generating machine. And when called to account for their budgets and performance, the traditional marketer may have shrugged their shoulders.

During my last post, I mentioned the “big-bang disruption” coming down the pipe for marketers. I also promised to share with you the four A’s of marketing to create marketing heroes.

We’ve been living in a world of disruption and just when you feel like you’ve figured it out, all the cool Facebook kids go to Instagram. By the time your marketing strategy gets there, you will once again be out of date. If this sounds familiar, and you are finding it hard (impossible?) to keep pace with the changing marketing landscape, you aren’t alone.

At Manthan, we’re always interested in anything related to marketing or analytics. So when we learned of the American Marketing Association (AMA) Analytics with a Purpose event, we signed up.