This Article is first appeared in Economic Times Why data is the secret sauce behind that perfect match I just finished a collection of 200 Italian folk tales by Italo Calvino and (almost) all of them ended with `and they lived happily ever after’. While that’s a nice sentiment to end a story , fact nails […]
This blog explores the ways in which digitalization can impact retail performance to deliver on the 4Cs of the shopper experience.
2014 saw a dramatic shift to cloud based Business Intelligence and Analytics. CIOs have discovered that the flexibility, scalability, quick adoption timelines and the ability to handle huge volume of data in the cloud has made it a remarkably better option than on-premises offerings.
By “Consumerization” of technology, the power of the consumer has been augmented and accelerated. Consumers now demand more – more convenience, more consistency, more collaboration, more customization.
With SoLoMo strategies, retailers are now able to reach customers at the key intersection of their buying decision in a personalized and relevant manner.
How popular was social marketing with retailers this holiday season? Here’s a recap of how some retailers reached out to social media savvy customers.
How is gamification working for your retail business? Here are 10 powerful ideas to help you create a better gamification strategy to win customers and build loyalty.
When it comes to social media most retailers are still struggling to make sense of it and utilize its power for profits. Merely creating social media accounts and enticing people to follow or like your business is not sufficient.
So far, Walmart had been a retailer – aggressive on price and conservative in its marketing efforts. A late entrant into the social media game, today Walmart seems to be rewriting the rules of engagement on social media. In the last few months Walmart has built an active online presence and created quite a buzz […]
Contrary to the common notion that Pinterest works only for retailers of lifestyle, fashion, food, crafts and design-based products, retailers of all genres should join Pinterest and make the most of it. Salmon with strawberry salsa. Sweet potato enchiladas. A rich brown quinoa loaf. Multi-hued bed linen, Indian rugs, vibrant throw-cushions and mahogany mirror frames. […]
An analytical framework to track consumer behaviour and reactions to Social Media and Mobile Commerce (SMMC) initiatives on three parameters – Thinking, Talking and Transacting.
Winning retailers are learning to interact with customers on various social media platforms and to use the analytics insights gained from these towards building better customer engagement models.