Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shoppin...
Before planning your pop-up store, learn what kind of pop-up retail store works best for your brand.
This post takes a closer look at several emerging retail technologies, that are promoting better shopper habits, and changing the way the retailers work.
Smart mirrors have made their debut into fitting rooms across stores making the dressing room less of a trial. Let’s take a look at which retailers are leading the fray.
From cost-conscious consumers to slow innovation, this article takes a look at what’s impacting the fashion industry.
Most CPG retailers and manufacturers are noticing a downward trend in terms of sales and profits. Here is why…
Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider.
The grocery shopping patterns of the Millennials, the 100 million Americans born between 1980 and 2000, is of great interest to CPG makers and retailers. That’s because Millennials represent a multi-trillion dollar marketing opportunity. By 2016, they will become the country’s most powerful consumer bloc and, over time, will become the most economically impactful generation […]
Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list.
Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today.
Real-time video chat is clearing the way for fashion retailers to build a future-ready customer engagement paradigm online.
Virtual web-based fitting rooms are making the shoppers be sure of the fit of a garment before they order it online.
Online fashion retailers are welcoming the trend of trying at home before buying to activate shoppers and boost sales.
Shopper marketing is gaining importance in retail and requires a high level of collaboration between retailers and CPG manufacturer for greater efficiency.