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Category
Segmentation
Data and Donald’s triumph – the math of elections
Data and Donald’s triumph – the math of elections

The future will definitely bring uncomfortable questions about (manipulative) math and elections. Read Manthan CEO Atul’s take on Big data and elections. Read article >>

Analytics-fortified personalization or plain vanilla segmentation, the argument continues….
Analytics-fortified personalization or plain vanilla segmentation, the argument continues….

Though segmentation had its own benefits, personalization is the new trend taking the retail world by storm. Read article >>

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