“What next?” is a question most marketers ask themselves every day. Some base their answers on experience while others rely on the gut. However today we see a new breed of marketing professionals that are basing their decisions on evidence, thanks to new technologies and prescriptive analytics companies that help make sense of the seemingly […]
Ajith Nayar outlines the most effective prespecriptive analytics techniques that help in deriving best business decisions
BI offers endless possibilities today and prescriptive analytics is the latest development in this field.