Customer Data Platforms are in fashion, but not a trend that will fade away soon. As a pre-packaged, marketer managed system that unifies a company’s customer data to enable use cases such as personalization and contextual marketing, a CDP delivers high value to B2C businesses. A successful CDP program requires cross-functional team effort where marketing […]
Retail marketing today is shifting from understanding what the customer wants and providing them with it, towards being a trusted advisor who adds value to their life. Imagine how pleasantly surprised a shopper would be if she came across that perfect stole she wasn’t even actively looking for. But to enable such experiences for customers, retailers […]
As the industry shifts focus from pushing profitable products and goods to catering to the digitally empowered customer, customer engagement is playing a crucial role in bringing in the moolah.
At the time of writing this article, there were 10M+ views of the video Amazon made to show the world how it’s done. There have been millions of shares on Facebook and Linkedin, and the retweets ensured almost half the world has already seen the ‘future of retail’.
In his recent talk at Cypher-2017, Atul Jalan cuts through what he calls the “hullabaloo, hyperbole and hubris” that surrounds Artificial Intelligence(AI) to give us a new perspective on what awaits us in the near future.
In-store personalization in retail is the ability to identify customers, understand their current context and respond back with highly relevant and personalized recommendations.
This week, Manthan interviewed retail infleuncerNicole Leinbach-Reyhleto gain some insight on what small retailers need to do take on their big box competitors.
Video intelligence platforms can improve the quality of operational decisions, bring merchandising and marketing initiatives to fruition, promote cross departmental collaboration, and enable personalized shopping experiences.
As companies begin to incorporate personalized marketing, many have discovered that there are a lot of ways to go wrong with it! Be smart and read up on these common pitfalls to avoid.
Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer.
At Manthan, we’re always interested in anything related to marketing or analytics. So when we learned of the American Marketing Association (AMA) Analytics with a Purpose event, we signed up.
Capitalizing the “Moments That Matter” in the customer lifecycle is key to delivering relevant promotions that deliver desired business outcomes.
Analyzing customer data provides insights on some unique buying behavior and also indicate the different journeys that various customer groups traverse.
How can c-store marketers leverage technology to keep pace with shifting customer behavior?
Though segmentation had its own benefits, personalization is the new trend taking the retail world by storm.