Manthan speaks to Retail Prophet, Doug Stephens to get an in-depth understanding of what’s in store for retailers. With over 20 years of experience in the retail industry, Doug brings together his unique perspective to provide Manthan with his insights on retailing, technology and consumer behavior.
Customers who have visited Amazon book stores say that, inside, it looks like a Web page that has come to life. Read about what they are doing to deliver an omnichannel experience by leveraging big data and optimizing the available space.
Delicious food alone cannot take you as far as you would like to reach. In the age of the digital consumer, having a well-crafted strategy for mobility is the key that will unlock sustainable future.
Increasing competition, rising costs, wage inflation etc. have led to disappointing same store sales and declining traffic counts for the restaurant industry in the last few years and this trend is going to continue for the next few years.
For the un-initiated, visit frequency of a guest is the number of times a guest visits a restaurant in the period. It is an important driver of sales, if not the most. So the big question.
Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game.
Understand your customer deep down and provide a personalized shopping experience with the right assortment, right pricing and right promotions
Omnichannel fulfillment lets shoppers choose the way they shop and procure the products the way they want.
Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider.
Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list.
Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today.
Real-time video chat is clearing the way for fashion retailers to build a future-ready customer engagement paradigm online.
Virtual web-based fitting rooms are making the shoppers be sure of the fit of a garment before they order it online.
Online fashion retailers are welcoming the trend of trying at home before buying to activate shoppers and boost sales.
Shopper marketing is gaining importance in retail and requires a high level of collaboration between retailers and CPG manufacturer for greater efficiency.
There are many challenges that retailers face when deciding to implement omnichannel strategies. Here are the top three hurdles to omnichannel success.
Analytics can make an incredible difference in the way Fashion Retail works, right from choosing the best pricing and markdown strategies to predicting the next season trends.
Fashion Retailers can trim the store while increasing the assortment, reduce the inventory while never going out-of-stock and above all boost the customer experience with ‘endless aisles’.
Omnichannel retailing is opening new opportunities for apparel brands to create shopping differentiation by connecting customer journeys from clicks to bricks and vice-versa
Targeting the new fashion customer requires integrating a wider set of big data across store, digital, social and mobile interactions, and stitching together a picture of the customer journey