Customer Data Platforms are in fashion, but not a trend that will fade away soon. As a pre-packaged, marketer managed system that unifies a company’s customer data to enable use cases such as personalization and contextual marketing, a CDP delivers high value to B2C businesses. A successful CDP program requires cross-functional team effort where marketing […]
Any marketer looking to invest in a Customer Data Platform (CDP) will have to grapple with the build vs. buy conundrum. The points of view are more entrenched in this space than any other. This is primarily because the end deliverable is a customized data platform, which resembles a services engagement. Let’s compare the build […]
Manthan speaks to Retail Prophet, Doug Stephens to get an in-depth understanding of what’s in store for retailers. With over 20 years of experience in the retail industry, Doug brings together his unique perspective to provide Manthan with his insights on retailing, technology and consumer behavior.
Customers who have visited Amazon book stores say that, inside, it looks like a Web page that has come to life. Read about what they are doing to deliver an omnichannel experience by leveraging big data and optimizing the available space.
Delicious food alone cannot take you as far as you would like to reach. In the age of the digital consumer, having a well-crafted strategy for mobility is the key that will unlock sustainable future.
Increasing competition, rising costs, wage inflation etc. have led to disappointing same store sales and declining traffic counts for the restaurant industry in the last few years and this trend is going to continue for the next few years.
For the un-initiated, visit frequency of a guest is the number of times a guest visits a restaurant in the period. It is an important driver of sales, if not the most. So the big question.
This infographic details the numerous ways retailers stand to benefit from incorporating IoT into their stores.
Wearables are the next big thing that will change how we live and work. This infographic gives us a view of how wearables is already impacting the retail industry.
Amazon has introduced a lot of new services and nomenclature in the last few years. How well do you know your Amazon lingo?
With more customers exhibiting the Veruca Salt syndrome, the competition for retail delivery is heating up and pushing innovation to fulfil demand.
Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game.
There are many challenges that retailers face when deciding to implement omnichannel strategies. Here are the top three hurdles to omnichannel success.