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Category
Omni-Channel
The Chutes & Ladders Approach to an Effective Omnichannel Experience
The Chutes & Ladders Approach to an Effective Omnichannel Experience

Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game. Read blog >>

Five ways to get the maximum mileage out of customer-centric merchandising
Five ways to get the maximum mileage out of customer-centric merchandising

Understand your customer deep down and provide a personalized shopping experience with the right assortment, right pricing and right promotions Read blog >>

Omnichannel fulfillment – to delight customers with a transparent and cohesive shopping experience
Omnichannel fulfillment – to delight customers with a transparent and cohesive shopping experience

Omnichannel fulfillment lets shoppers choose the way they shop and procure the products the way they want. Read blog >>

The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail

Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider. Read article >>

Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers

Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list. Read article >>

Real-Time Context-Aware Offers In CPG Retail
Real-Time Context-Aware Offers In CPG Retail

Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today. Read article >>

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