Many stores today are becoming victims of "showrooming". They see good number of footfalls but low purchases. ...
How did analytics evolve into the burgeoning industry is it today? Take a look at this timeline infographic that pieces together the evolution of the analytics industry.
Retail analytics is shedding the complex IT attire and becoming more business user friendly.
The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase.
The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics.
A key trend to watch out for this year in retail is personalization. Though online retailers have been widely using personalization pioneered by Amazon for many years now, its new avatar in multi-channel retail
Many stores today are becoming victims of “showrooming”. They see good number of footfalls but low purchases. So, what can be done to entice the visitors to convert into buyers?