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Mobile Analytics
Timeline Of Analytics
Timeline Of Analytics

How did analytics evolve into the burgeoning industry is it today? Take a look at this timeline infographic that pieces together the evolution of the analytics industry. Read article >>

6 Retail BI and Analytics Trends that are Paving the way in 2015
6 Retail BI and Analytics Trends that are Paving the way in 2015

Retail analytics is shedding the complex IT attire and becoming more business user friendly. Read article >>

Part-3:The Internet of Things: Considerations for Marketers
Part-3:The Internet of Things: Considerations for Marketers

The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase. Read blog >>

Part-2:The Internet of Things: Staying Focused on the Customer
Part-2:The Internet of Things: Staying Focused on the Customer

The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics. Read blog >>

Mobile apps – inspiring the next phase of retail personalization
Mobile apps – inspiring the next phase of retail personalization

A key trend to watch out for this year in retail is personalization.[1] Though online retailers have been widely using personalization pioneered by Amazon for many years now, its new avatar in multi-channel retail Read article >>

Analytics On The Shop Floor – Mobile Analytics Changing The Retail Game
Analytics On The Shop Floor – Mobile Analytics Changing The Retail Game

Many stores today are becoming victims of “showrooming”. They see good number of footfalls but low purchases. So, what can be done to entice the visitors to convert into buyers? Read article >>

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