Manthan caught up with Tony to learn more about his thoughts on how technology is shaking up the retail world....
Manthan caught up with Tony to learn more about his thoughts on how technology is shaking up the retail world.
According to the Harvard Business Review, it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer. Yet brands continue to spend an average of 88% of their budget for customer lifecycle marketing in awareness strategies. Instead of driving new customers to the top of your funnel […]
Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics.
When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance?