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In-store Retail Personalization and Contextual Customer Engagement
In-store Retail Personalization and Contextual Customer Engagement

In-store personalization in retail is the ability to identify customers, understand their current context and respond back with highly relevant and personalized recommendations. Read blog >>

7 Ways the Retail CMO Role Has Evolved
7 Ways the Retail CMO Role Has Evolved

As key representative of the customer, CMOs are in the spotlight as their roles evolve into new territory. This article looks at how the Retail CMO role is changing. Read article >>

Four Reasons Why Your CPG Sales Are Plummeting
Four Reasons Why Your CPG Sales Are Plummeting

Most CPG retailers and manufacturers are noticing a downward trend in terms of sales and profits. Here is why… Read article >>

The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail
The Pentagonal Pillar That Supports The Omnichannel Edifice In Fashion Retail

Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider. Read article >>

Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers

Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list. Read article >>

Real-Time Context-Aware Offers In CPG Retail
Real-Time Context-Aware Offers In CPG Retail

Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today. Read article >>

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