Amazon has 536 Million Products on sale as of now. Not SKUs, products.If Amazon wanted to, it can give one unique product to every single person in all of North America as a Christmas gift and still have the same products on its virtual shelf for the rest of the world to buy.
With SoLoMo strategies, retailers are now able to reach customers at the key intersection of their buying decision in a personalized and relevant manner.
Mobile Business Intelligence and Mobile Analytics are helping retailers with decision-making on the go and quicker responses to fast-changing retail markets
Mobile Applications (Apps) from retailers offer high engagement and quick results to shoppers on the move and are an excellent platform for retailers to connect with their customers.
An analytical framework to track consumer behaviour and reactions to Social Media and Mobile Commerce (SMMC) initiatives on three parameters – Thinking, Talking and Transacting.