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M-commerce
Personalization for the retail customer – the SoLoMo way
Personalization for the retail customer – the SoLoMo way

With SoLoMo strategies, retailers are now able to reach customers at the key intersection of their buying decision in a personalized and relevant manner. Read article >>

BI users from the retail industry
Mobile BI and Analytics – New trends in the Retail Industry

Mobile Business Intelligence and Mobile Analytics are helping retailers with decision-making on the go and quicker responses to fast-changing retail markets Read article >>

Do mobile apps impact shopping behaviour?
Do mobile apps impact shopping behaviour?

Mobile Applications (Apps) from retailers offer high engagement and quick results to shoppers on the move and are an excellent platform for retailers to connect with their customers. Read article >>

Is Social Media and Mobile Commerce in Retail Working?
Is Social Media and Mobile Commerce in Retail Working?

An analytical framework to track consumer behaviour and reactions to Social Media and Mobile Commerce (SMMC) initiatives on three parameters – Thinking, Talking and Transacting. Read article >>

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