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Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game.
Retail analytics is shedding the complex IT attire and becoming more business user friendly.
Effective multi-channel marketing needs a calibrated four step approach that integrates every interaction with the customer.
Understand your customer deep down and provide a personalized shopping experience with the right assortment, right pricing and right promotions
Omnichannel fulfillment lets shoppers choose the way they shop and procure the products the way they want.
Most CPG retailers and manufacturers are noticing a downward trend in terms of sales and profits. Here is why…
Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider.
Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list.
Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today.
Real-time video chat is clearing the way for fashion retailers to build a future-ready customer engagement paradigm online.
Virtual web-based fitting rooms are making the shoppers be sure of the fit of a garment before they order it online.
Online fashion retailers are welcoming the trend of trying at home before buying to activate shoppers and boost sales.
Shopper marketing is gaining importance in retail and requires a high level of collaboration between retailers and CPG manufacturer for greater efficiency.
There are many challenges that retailers face when deciding to implement omnichannel strategies. Here are the top three hurdles to omnichannel success.
Analytics can make an incredible difference in the way Fashion Retail works, right from choosing the best pricing and markdown strategies to predicting the next season trends.
Fashion Retailers can trim the store while increasing the assortment, reduce the inventory while never going out-of-stock and above all boost the customer experience with ‘endless aisles’.
Omnichannel retailing is opening new opportunities for apparel brands to create shopping differentiation by connecting customer journeys from clicks to bricks and vice-versa
Targeting the new fashion customer requires integrating a wider set of big data across store, digital, social and mobile interactions, and stitching together a picture of the customer journey
A key trend to watch out for this year in retail is personalization. Though online retailers have been widely using personalization pioneered by Amazon for many years now, its new avatar in multi-channel retail
While leveraging multi-channel opportunities is the current darling of the retail world, there’s one aspect that separates success from failure ? the ability to market to multichannel customers.
It’s becoming increasingly clear that sticking to single-channel retail just doesn’t cut it anymore. Customers need more than an attractive window-display to attract them into buying from a particular retail brand
Multi channel retailing is blending ‘online’ and ‘digital’ with ‘brick and mortar’ and ‘in store’ – to offer shoppers a range of self service retail options.
Today, shoppers don’t need to be told what’s hot and what’s not by a retail representative – they already know what they want, how much it costs and where they can get it at the cheapest price!
When it comes to being truly cross-channel and offering a consistent customer experience across channels, where do you think your retail business stands?
What transaction and customer information should you track as part of your multi-channel retail strategy? How can you use this information in your strategic decisions?
What did some retailers who faced the brunt of Hurricane Sandy do to minimize the cyclone’s impact on their business?
Retailers have to gradually scale up their multi-channel analytics abilities moving from historical data to real-time analysis of live data streams to master the multi-channel game across every retail touch-point.
Retailers are focusing on every aspect of store operations and fulfilment systems so that they form a part of a superior,seamless cross-channel experience for their customers.
Multichannel retailers have to leverage cross-channel synergies and build advanced analytical capabilities to successfully deliver consistent shopping experiences across channels.