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FMCG
Four Reasons Why Your CPG Sales Are Plummeting
Four Reasons Why Your CPG Sales Are Plummeting

Most CPG retailers and manufacturers are noticing a downward trend in terms of sales and profits. Here is why… Read article >>

Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers
Technology-enabled shopper marketing is the magic potion to stimulate CPG shoppers

Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list. Read article >>

Real-Time Context-Aware Offers In CPG Retail
Real-Time Context-Aware Offers In CPG Retail

Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today. Read article >>

Shopper Marketing: The Vital Ingredient In The CPG Marketing Mix
Shopper Marketing: The Vital Ingredient In The CPG Marketing Mix

Shopper marketing is gaining importance in retail and requires a high level of collaboration between retailers and CPG manufacturer for greater efficiency. Read article >>

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