Consumer-facing businesses are crippled by every-growing touchpoints and siloed systems that don’t speak to each other. A complete overhaul of these legacy technologies isn’t an option – it costs prohibitive with a long-drawn-out time to value. Yet, they need a way to quickly connect these individual systems for an end-to-end view of the customer journey […]
Here’s why fashion businesses have moved from the traditional outsourcing model to building up their inhouse competencies: Business Context: Unless you are the Kardashians, you understand your family better than an outsider. You know exactly what the business needs at a given time as opposed to a hired hand. When an activity is outsourced to […]
Market analysis suggests that almost 95% of fashion retailers are looking at solving existing challenges and are bullish on solutions that help them solve existential problems and are bearish on AR and VR. This blog explores the reality that is facing fashion retailers in 2018 and what they are doing to combat it.
What does a fashion retail marketer’s day look like? This infographic depicts how today’s marketing manager uses advanced analytics to drive business insights.
Smart mirrors have made their debut into fitting rooms across stores making the dressing room less of a trial. Let’s take a look at which retailers are leading the fray.
From cost-conscious consumers to slow innovation, this article takes a look at what’s impacting the fashion industry.
This infographic details the numerous ways retailers stand to benefit from incorporating IoT into their stores.
Successful retailers can accurately predict outcomes prior to the season and utilize effective in-season tactics to address the unexpected. How do they accomplish this? Is it insight or analytics?
To stay on top of the chain, fashion retailers must keep their supply chains malleable, efficient, and well-coordinated.
Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider.
Real-time video chat is clearing the way for fashion retailers to build a future-ready customer engagement paradigm online.
Virtual web-based fitting rooms are making the shoppers be sure of the fit of a garment before they order it online.
Online fashion retailers are welcoming the trend of trying at home before buying to activate shoppers and boost sales.
Analytics can make an incredible difference in the way Fashion Retail works, right from choosing the best pricing and markdown strategies to predicting the next season trends.
Fashion Retailers can trim the store while increasing the assortment, reduce the inventory while never going out-of-stock and above all boost the customer experience with ‘endless aisles’.
We explore ship-from-store trends and discuss how retailers are using their stores to fulfill online and regional orders, in a move to compete against pure play ecommerce giants like Amazon and eBay
Omnichannel retailing is opening new opportunities for apparel brands to create shopping differentiation by connecting customer journeys from clicks to bricks and vice-versa
In the world of omni-channel marketing, progressive retailers are implementing new and impactful ways to manage pricing, inventory and multichannel fulfillment to optimize markdowns and cut losses
Targeting the new fashion customer requires integrating a wider set of big data across store, digital, social and mobile interactions, and stitching together a picture of the customer journey