Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics.
When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance?
What marketing metrics really matter? Should there be a standard set of marketing metrics that every marketer knows? How do you know which metrics are the right metrics for your business?