It’s 2018. What’s the most revolutionary development in fashion over the past few years? Is it the check and plaid mania? Or maybe the shirtdress or the oversized, lightweight dress? Maybe it’s the apron and baby doll dresses that have entered the summer wardrobe (from the Halloween wardrobe)? The real answer to that question is […]
Here’s why fashion businesses have moved from the traditional outsourcing model to building up their inhouse competencies: Business Context: Unless you are the Kardashians, you understand your family better than an outsider. You know exactly what the business needs at a given time as opposed to a hired hand. When an activity is outsourced to […]
Fashion retailers have been seeing disruption to their businesses for over a decade. From digitalization and the “Amazon effect”, to subscription models and fast fashion, most fashion brands have had to operate at a cut-throat level of competition in order to just survive. In this situation, brands are particularly impacted by the loss of a […]
With an array of options at their disposal, customers are becoming more and more demanding with each passing day. Expectations are high and if you cannot meet them, they will move on and find another brand to lavish their time and money on. To put it simply, brands must pay more attention to its customers […]
According to the Harvard Business Review, it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer. Yet brands continue to spend an average of 88% of their budget for customer lifecycle marketing in awareness strategies. Instead of driving new customers to the top of your funnel […]
“What next?” is a question most marketers ask themselves every day. Some base their answers on experience while others rely on the gut. However today we see a new breed of marketing professionals that are basing their decisions on evidence, thanks to new technologies and prescriptive analytics companies that help make sense of the seemingly […]
Retail marketing today is shifting from understanding what the customer wants and providing them with it, towards being a trusted advisor who adds value to their life. Imagine how pleasantly surprised a shopper would be if she came across that perfect stole she wasn’t even actively looking for. But to enable such experiences for customers, retailers […]
Any marketer looking to invest in a Customer Data Platform (CDP) will have to grapple with the build vs. buy conundrum. The points of view are more entrenched in this space than any other. This is primarily because the end deliverable is a customized data platform, which resembles a services engagement. Let’s compare the build […]
Customer data is no longer just an analytics requirement, or something used to send out marketing messages – it is the source of critical competitive advantage for a B2C business. Truly customer-centric organizations use customer data for all aspect of business – from guiding product roadmap and categories, designing rich experiences, pricing their offerings right, […]
Ecommerce has never really been restricted to high-ticket items, but it’s only through outstanding levels of efficiency and automation that it has finally become a major disruption to the CPG world— and there’s no going back now.
The fight over which restaurant gets to satisfy your appetite is surely heating up. With ~$800B sales last year, this is an exciting space to watch, especially now. Customer expectations are at an all-time high and the consumer behavior is simply changing. This article looks at some of the innovative uses of advanced analytics by different restaurant chains across the world.
Market analysis suggests that almost 95% of fashion retailers are looking at solving existing challenges and are bullish on solutions that help them solve existential problems and are bearish on AR and VR. This blog explores the reality that is facing fashion retailers in 2018 and what they are doing to combat it.
Food and Grocery is one of the fastest growing segments in retail and as per an estimate, by 2022 consumers could be spending $100 Billion on online grocery alone..
As machine learning, deep learning, artificial intelligence, etc. become mainstream words that are taught in primary schools these days, it pays to fully understand how the system truly makes predictions and prescribes actions that a business should take.
As the industry shifts focus from pushing profitable products and goods to catering to the digitally empowered customer, customer engagement is playing a crucial role in bringing in the moolah.
Roles within the retail organization have had to adopt and adapt to newer ways of working, and none more so than the roles within marketing. The way they are engaging the customer and enhancing the customer experience has truly gone through a massive overhaul.
If you are a retailer and looking to launch your own private label/ optimize profits of your existing label, here’s a 4-point plan to get you kickstarted
At the time of writing this article, there were 10M+ views of the video Amazon made to show the world how it’s done. There have been millions of shares on Facebook and Linkedin, and the retweets ensured almost half the world has already seen the ‘future of retail’.
Amazon has 536 Million Products on sale as of now. Not SKUs, products.If Amazon wanted to, it can give one unique product to every single person in all of North America as a Christmas gift and still have the same products on its virtual shelf for the rest of the world to buy.
When E-commerce took off the way it did, every retail pundit predicted the doom of in-store shopping as we knew it. The novelty and glamour associated with in-store shopping were replaced by convenience and never-ending aisles that an e-tailer brought.
As the convenience stores segment goes through yet another year of evolution, catering to the new ‘I need everything personalized’ customer is clearly standing out as the biggest differentiator from the competition.
Read how ULTA, the multi-billion dollar value cosmetics retailer, is getting millenials to spend on experiences as opposed to products.
The Click and Collect market segment is now worth $3.7B year currently and for a convenience store retailer this market represents a huge opportunity.
Customers who have visited Amazon book stores say that, inside, it looks like a Web page that has come to life. Read about what they are doing to deliver an omnichannel experience by leveraging big data and optimizing the available space.
Delicious food alone cannot take you as far as you would like to reach. In the age of the digital consumer, having a well-crafted strategy for mobility is the key that will unlock sustainable future.
In-store virtual shopping experiences are burgeoning with exciting technologies! Check out these virtual shopping technologies coming to retail.
Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics.
When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance?
Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer.
Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California.