Manthan caught up with five women from the retail industry to learn what’s rocking their world. We asked ...
Manthan caught up with five women from the retail industry to learn what’s rocking their world.
We asked Gabrielle Chou, Joan Hornig, Amy Smith, Ali Kriegsman and Lisa Collier to tell us about their latest retail initiatives
Consumer-facing businesses are crippled by every-growing touchpoints and siloed systems that don’t speak to each other. A complete overhaul of these legacy technologies isn’t an option – it costs prohibitive with a long-drawn-out time to value. Yet, they need a way to quickly connect these individual systems for an end-to-end view of the customer journey […]
Fashion retailers have been seeing disruption to their businesses for over a decade. From digitalization and the “Amazon effect”, to subscription models and fast fashion, most fashion brands have had to operate at a cut-throat level of competition in order to just survive. In this situation, brands are particularly impacted by the loss of a […]
With an array of options at their disposal, customers are becoming more and more demanding with each passing day. Expectations are high and if you cannot meet them, they will move on and find another brand to lavish their time and money on. To put it simply, brands must pay more attention to its customers […]
According to the Harvard Business Review, it can cost anywhere between five to 25 times more to acquire a new customer than to retain an existing customer. Yet brands continue to spend an average of 88% of their budget for customer lifecycle marketing in awareness strategies. Instead of driving new customers to the top of your funnel […]
Customer Data Platforms are in fashion, but not a trend that will fade away soon. As a pre-packaged, marketer managed system that unifies a company’s customer data to enable use cases such as personalization and contextual marketing, a CDP delivers high value to B2C businesses. A successful CDP program requires cross-functional team effort where marketing […]
This year at the NRF Retail Big Show 2019, Manthan will be showcasing The Store That Knows This AI-powered, omnichannel entity offers analytics and insights 24×7, giving you smart recommendations while implementing your decisions. All in natural language. And if that’s reason enough, take a look at the following infographic to see who else is […]
Manthan caught with Doug to understand firsthand, a retailer CMO’s perspective on the impact of technology in the retail industry.
Any marketer looking to invest in a Customer Data Platform (CDP) will have to grapple with the build vs. buy conundrum. The points of view are more entrenched in this space than any other. This is primarily because the end deliverable is a customized data platform, which resembles a services engagement. Let’s compare the build […]
Customer data is no longer just an analytics requirement, or something used to send out marketing messages – it is the source of critical competitive advantage for a B2C business. Truly customer-centric organizations use customer data for all aspect of business – from guiding product roadmap and categories, designing rich experiences, pricing their offerings right, […]
Manthan speaks to Retail Prophet, Doug Stephens to get an in-depth understanding of what’s in store for retailers. With over 20 years of experience in the retail industry, Doug brings together his unique perspective to provide Manthan with his insights on retailing, technology and consumer behavior.
As the industry shifts focus from pushing profitable products and goods to catering to the digitally empowered customer, customer engagement is playing a crucial role in bringing in the moolah.
The technology that brought all the data is also acting as the biggest roadblock in achieving analytical excellence. This is where an insight platform comes in.
Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics.
When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance?
What marketing metrics really matter? Should there be a standard set of marketing metrics that every marketer knows? How do you know which metrics are the right metrics for your business?