Building Enhanced Customer Relevance with Lifecycle Aware MarketingCustomer Marketing is not about intuition anymore:  it is about knowing the customer well and mining actionable insights that go beyond demographic segmentation. In order to do the right behavioral targeting, there is need to add psychographic segmentation in building audience profile. This brings focus on behavioral marketing where it is imperative that the Marketing Lifecycle intersect with the Customer Lifecycle Journey and Product Lifecycle. This intersection is what leading Marketers across the globe are looking to exploit to push the frontier on customer engagement and build brand advocates out of the buyers.  As David Redhil, CMO, Deloitte puts it, “Great relationships are built on moments that matter – you are there when I need you, you have a capacity to own my problem and walk in my shoes.” (ref)

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