The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase.
The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics.
If there is one reason as to why retail companies can have a healthy bottom line, it is because of their ‘like-for-like’ (LFL) growth. But sustaining growth in the LFL stores is a challenge faced across geographies and retailers.
This blog explores the ways in which digitalization can impact retail performance to deliver on the 4Cs of the shopper experience.
During my last post, I covered the first new A of marketing, Agility. Today’s post will cover the notion of Accountability.Traditionally, marketing has been viewed as a cost center, rather than a revenue generating machine. And when called to account for their budgets and performance, the traditional marketer may have shrugged their shoulders.
During my last post, I mentioned the “big-bang disruption” coming down the pipe for marketers. I also promised to share with you the four A’s of marketing to create marketing heroes.
Most retailers still lag behind when it comes to utilizing data for transforming the analytical ability and drawing conclusive insights. More than collecting available and obscure data, it’s the acumen of putting it to effective use which is costing retailers dearly.
2014 saw a dramatic shift to cloud based Business Intelligence and Analytics. CIOs have discovered that the flexibility, scalability, quick adoption timelines and the ability to handle huge volume of data in the cloud has made it a remarkably better option than on-premises offerings.
