Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics.
When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance?
What marketing metrics really matter? Should there be a standard set of marketing metrics that every marketer knows? How do you know which metrics are the right metrics for your business?
This handy glossary of common analytics terms is great if you are a retailer or CPG manufacturer looking to understand your analytics software. Be sure to bookmark this page so you can quickly come back and learn more about your analytics product.
If retailers use real-time analytics to analyze unstructured data, they will optimize their business operations, race ahead of competition, and transform the relationship with consumers forever.
Improved visibility and streamlined processes can help retailers optimize safety stock levels. It will not only improve inventory management and assortment at store level but also bring accuracy in demand forecasting.
As companies begin to incorporate personalized marketing, many have discovered that there are a lot of ways to go wrong with it! Be smart and read up on these common pitfalls to avoid.
Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer.