Retailers can better utilize supplier funds for promotions, share promotion insights real time and recover the investments made for promotions much faster with portal based collaboration.
Effective multi-channel marketing needs a calibrated four step approach that integrates every interaction with the customer.
Three takeaways from the Forrester’s Forum for Marketing Leaders in New York, NY – Customer Obsession, Customer Journey and Customer Privacy.
Efficient store operations can deliver better shopper experiences and drive sustainable retail growth through improved shopper loyalty.
The big use case of IoT in customer marketing is the use of Beacons. Beacons can be leveraged to engage customers in real time when they are in the store and willing to make a purchase.
The customer comes first, and marketers need to strive to foster meaning relationships with their customer by leveraging personalization technologies that are driven by advanced customer analytics.
If there is one reason as to why retail companies can have a healthy bottom line, it is because of their ‘like-for-like’ (LFL) growth. But sustaining growth in the LFL stores is a challenge faced across geographies and retailers.
This blog explores the ways in which digitalization can impact retail performance to deliver on the 4Cs of the shopper experience.