As companies begin to incorporate personalized marketing, many have discovered that there are a lot of ways to go wrong with it! Be smart and read up on these common pitfalls to avoid.
Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer.
Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California.
Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game.
Retailers can better utilize supplier funds for promotions, share promotion insights real time and recover the investments made for promotions much faster with portal based collaboration.
Effective multi-channel marketing needs a calibrated four step approach that integrates every interaction with the customer.
Three takeaways from the Forrester’s Forum for Marketing Leaders in New York, NY – Customer Obsession, Customer Journey and Customer Privacy.
Efficient store operations can deliver better shopper experiences and drive sustainable retail growth through improved shopper loyalty.