This handy glossary of common analytics terms is great if you are a retailer or CPG manufacturer looking to understand your analytics software. Be sure to bookmark this page so you can quickly come back and learn more about your analytics product.
If retailers use real-time analytics to analyze unstructured data, they will optimize their business operations, race ahead of competition, and transform the relationship with consumers forever.
Improved visibility and streamlined processes can help retailers optimize safety stock levels. It will not only improve inventory management and assortment at store level but also bring accuracy in demand forecasting.
As companies begin to incorporate personalized marketing, many have discovered that there are a lot of ways to go wrong with it! Be smart and read up on these common pitfalls to avoid.
Every marketer knows about the 4 P’s of marketing. Manthan’s Hillary Ashton provides a new marketing framework that every professional needs to adopt in order to delight the 2020 customer.
Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California.
Remember that old Chutes and Ladders game? Imagine shoppers need to reach the last square but with more ladders and less slides. An effective omnichannel strategy to help them win the game.
Retailers can better utilize supplier funds for promotions, share promotion insights real time and recover the investments made for promotions much faster with portal based collaboration.