With more customers exhibiting the Veruca Salt syndrome, the competition for retail delivery is heating up and pushing innovation to fulfil demand.
Atul Jalan explores the evolution of data science beyond consumer behaviour to model a larger and seemingly more complicated and contextual human behavior in this article – on-demand happiness pill – fiction or data science?
Retailers have a treasure trove in their retail trade data, which if shared with the suppliers though proper data sharing platforms can generate a steady revenue stream.
Siri-ization strategy brings together various technologies to bear on improving the analytics user’s experience in questioning and finding answers to business decision making scenarios.
Video intelligence platforms can improve the quality of operational decisions, bring merchandising and marketing initiatives to fruition, promote cross departmental collaboration, and enable personalized shopping experiences.
In-store virtual shopping experiences are burgeoning with exciting technologies! Check out these virtual shopping technologies coming to retail.
Customer segmentation starts with the right data. Read this post to learn about the seven categories to deliver best-in-class customer segments to drive your marketing tactics.
When should retailers rely on market segmentation versus customer segmentation? What are the pitfalls of only using market segmentation to devise marketing plans and review marketing performance?