While leveraging multi-channel opportunities is the current darling of the retail world, there’s one aspect that separates success from failure ? the ability to market to multichannel customers.
It’s becoming increasingly clear that sticking to single-channel retail just doesn’t cut it anymore. Customers need more than an attractive window-display to attract them into buying from a particular retail brand
How popular was social marketing with retailers this holiday season? Here’s a recap of how some retailers reached out to social media savvy customers.
Today, shoppers don’t need to be told what’s hot and what’s not by a retail representative – they already know what they want, how much it costs and where they can get it at the cheapest price!
What’s the secret to running a successful retail promotion? These days, the answer to that question would be personalization – every shopper is unique and wants to be recognized that way.
There’s no denying the opportunities analytics has opened up for retailers over the past few years. See how you can improve collaborative supply chain with predictive analytics.
When it comes to being truly cross-channel and offering a consistent customer experience across channels, where do you think your retail business stands?
What transaction and customer information should you track as part of your multi-channel retail strategy? How can you use this information in your strategic decisions?