What can retailers do to entice customers before, during and after their visit so as to increase their shopping basket size?
The shopping habits are changing, and customers are making use of technology on their fingertips to make intelligent and well-informed purchase decisions. Taking baby-steps to meet customer demands is not an option, retailers either have to deal with it full-throttle, or say goodbye. The competition is not only among similar retail stores, but also online […]
So far, Walmart had been a retailer – aggressive on price and conservative in its marketing efforts. A late entrant into the social media game, today Walmart seems to be rewriting the rules of engagement on social media. In the last few months Walmart has built an active online presence and created quite a buzz […]
Contrary to the common notion that Pinterest works only for retailers of lifestyle, fashion, food, crafts and design-based products, retailers of all genres should join Pinterest and make the most of it. Salmon with strawberry salsa. Sweet potato enchiladas. A rich brown quinoa loaf. Multi-hued bed linen, Indian rugs, vibrant throw-cushions and mahogany mirror frames. […]
The year 2011 will be remembered in retail as the year that the customer took control. And truly successful retailers are implementing strategies that help them to make the most out of the situation.
The recently released 2020 Future Value Chain Project identifies 12 trends that are shaping the value chains of the future. In this blog, I will discuss three of these trends which I think have particular relevance to the retail industry. Customers adopting technology: One of the key trends that will impact the retail business is […]
Retailers have to gradually scale up their multi-channel analytics abilities moving from historical data to real-time analysis of live data streams to master the multi-channel game across every retail touch-point.