Delicious food alone cannot take you as far as you would like to reach. In the age of the digital consumer, having a well-crafted strategy for mobility is the key that will unlock sustainable future.
Increasing competition, rising costs, wage inflation etc. have led to disappointing same store sales and declining traffic counts for the restaurant industry in the last few years and this trend is going to continue for the next few years.
For the un-initiated, visit frequency of a guest is the number of times a guest visits a restaurant in the period. It is an important driver of sales, if not the most. So the big question.
Most of the time, restauranteurs cannot put a finger on whether it is the food or the ambiance or the crowd or the service or the mood in the restaurants that makes them popular. But data science can decipher what works for your business.