Manthan Head of Customer Analytics Hillary Ashton reviews session content from the June 2015 Argyle CMO Leadership Forum in San Francisco, California.
During my last post, I covered the first new A of marketing, Agility. Today’s post will cover the notion of Accountability.Traditionally, marketing has been viewed as a cost center, rather than a revenue generating machine. And when called to account for their budgets and performance, the traditional marketer may have shrugged their shoulders.
During my last post, I mentioned the “big-bang disruption” coming down the pipe for marketers. I also promised to share with you the four A’s of marketing to create marketing heroes.
We’ve been living in a world of disruption and just when you feel like you’ve figured it out, all the cool Facebook kids go to Instagram. By the time your marketing strategy gets there, you will once again be out of date. If this sounds familiar, and you are finding it hard (impossible?) to keep pace with the changing marketing landscape, you aren’t alone.