Capitalizing the “Moments That Matter” in the customer lifecycle is key to delivering relevant promotions that deliver desired business outcomes.
Analyzing customer data provides insights on some unique buying behavior and also indicate the different journeys that various customer groups traverse.
Your ability to measure this loyalty and reward the right people largely depends on the story that the analytics tell. But for a story to emerge at all the right plot points
Retailers have to factor in varying stages of organizational complexity and consider key growth drivers around which to focus their analytics capabilities so as to maximise ROI.