How can c-store marketers leverage technology to keep pace with shifting customer behavior?
Shopper marketing is gaining importance in retail and requires a high level of collaboration between retailers and CPG manufacturer for greater efficiency.
Though segmentation had its own benefits, personalization is the new trend taking the retail world by storm.
Predictive analytics can enable convenience store owners to optimize fuel prices, understand shopping patterns, and generate better results.
As a Retail Marketer what to promote is on top of your mind, not who should receive what promotions when and how, right? Now, wait a minute, rewind to last promotions you designed, and ask yourself, were you customer centric in your approach?
In the world of omni-channel marketing, progressive retailers are implementing new and impactful ways to manage pricing, inventory and multichannel fulfillment to optimize markdowns and cut losses
With SoLoMo strategies, retailers are now able to reach customers at the key intersection of their buying decision in a personalized and relevant manner.
C-stores are entering a new era of agile merchandising and marketing. With the ability to plan and execute localized assortments, leading C-stores are now able to meet store-level demand much better with customized assortments that suit the local customer profile.