Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider.
Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list.
Convenience stores have always been laggards when it came to technology adoption, but now many are utilizing advanced techniques to entice shoppers.
Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today.
When 50% of c-store sales are based on impulse, what can retailers do to make customers pick more items on impulse and increase profits?
Real-time video chat is clearing the way for fashion retailers to build a future-ready customer engagement paradigm online.
Virtual web-based fitting rooms are making the shoppers be sure of the fit of a garment before they order it online.
Online fashion retailers are welcoming the trend of trying at home before buying to activate shoppers and boost sales.