By “Consumerization” of technology, the power of the consumer has been augmented and accelerated. Consumers now demand more – more convenience, more consistency, more collaboration, more customization.
Most CPG retailers and manufacturers are noticing a downward trend in terms of sales and profits. Here is why…
Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider.
Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list.
Convenience stores have always been laggards when it came to technology adoption, but now many are utilizing advanced techniques to entice shoppers.
Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today.
When 50% of c-store sales are based on impulse, what can retailers do to make customers pick more items on impulse and increase profits?
Real-time video chat is clearing the way for fashion retailers to build a future-ready customer engagement paradigm online.