2014 saw a dramatic shift to cloud based Business Intelligence and Analytics. CIOs have discovered that the flexibility, scalability, quick adoption timelines and the ability to handle huge volume of data in the cloud has made it a remarkably better option than on-premises offerings.
Most CPG retailers and manufacturers are noticing a downward trend in terms of sales and profits. Here is why…
Fashion retailers are moving quickly towards formulating a solid omnichannel strategy. Here are the top five elements to consider.
Path-to-purchase is gaining importance for CPG marketers in order to get into customers’ pre-planned shopping list.
Convenience stores have always been laggards when it came to technology adoption, but now many are utilizing advanced techniques to entice shoppers.
Context-aware offers are giving greater returns in CPG retail than any other marketing tactics for “me-specific” customers of today.
When 50% of c-store sales are based on impulse, what can retailers do to make customers pick more items on impulse and increase profits?
Real-time video chat is clearing the way for fashion retailers to build a future-ready customer engagement paradigm online.