BI offers endless possibilities today and prescriptive analytics is the latest development in this field.
As key representative of the customer, CMOs are in the spotlight as their roles evolve into new territory. This article looks at how the Retail CMO role is changing.
Successful retailers can accurately predict outcomes prior to the season and utilize effective in-season tactics to address the unexpected. How do they accomplish this? Is it insight or analytics?
What are millennials shoppers demanding and how can you gain influence with these young shoppers? This article helps you get into the head of the millennial generation.
Retail analytics is shedding the complex IT attire and becoming more business user friendly.
If there is one reason as to why retail companies can have a healthy bottom line, it is because of their ‘like-for-like’ (LFL) growth. But sustaining growth in the LFL stores is a challenge faced across geographies and retailers.
This blog explores the ways in which digitalization can impact retail performance to deliver on the 4Cs of the shopper experience.
2014 saw a dramatic shift to cloud based Business Intelligence and Analytics. CIOs have discovered that the flexibility, scalability, quick adoption timelines and the ability to handle huge volume of data in the cloud has made it a remarkably better option than on-premises offerings.