This Article is first appeared in Economic Times Why data is the secret sauce behind that perfect match I just finished a collection of 200 Italian folk tales by Italo Calvino and (almost) all of them ended with `and they lived happily ever after’. While that’s a nice sentiment to end a story , fact nails […]

This post takes a closer look at several emerging retail technologies, that are promoting better shopper habits, and changing the way the retailers work.

Manthan CEO Atul Jalan explores the significant role of analytics and data sciences in political elections, drawing a parallel between politicians and marketers.

Smart mirrors have made their debut into fitting rooms across stores making the dressing room less of a trial. Let’s take a look at which retailers are leading the fray.

Manthan talks to the biggest thought leaders and influencers for the latest use-cases on how Big Data is making a quantifiable impact in the world.

Atul Jalan, practitioner and innovator in the field of analytics, data science, and synthesized intelligence, reminisces in his days of worship and profound inspiration in Alan Turing, in his ode to a man ahead of his times.

Ajith Nayar outlines the most effective prespecriptive analytics techniques that help in deriving best business decisions