According to a PCA Predict forecast, online transactions will rise by 17% over the three Easter trading days and almost half of all online sales are expected to be from mobile devices. Easter Monday sales is expected to be up by 20%. “With good weather in sight, it is likely that mobile shoppers will continue to make purchases out in the sunshine via smartphone or tablet. However, with British spring time such a difficult period to predict no one can say for definite whether April showers will encourage people to stay indoors. We are also likely to see consistent mobile usage throughout the day, including over the dinner table, with few dramatic spikes,” said Chris Harle, chief operating officer at PCA Predict.
“Retailers and brands are facing considerable challenges when selling online: from how to compete with the likes of Amazon and how social media is transforming shopping; to harnessing the power of automation and maintaining a uniform, effective online presence 24/7,” said Susan Bowen, vice president and general manager, EMEA at Cogeco Peer 1.