Retail Data Monetization: Are you sitting on top of a retail goldmine

The majority of sales generated in the 4.5 trillion dollar US retail market is in-store and the volume of transaction data collected at various points in the trading process is immense. This data is a treasure trove of customer insight as well as product performance. While many retailers mine this data to gain specific insights into understanding their shoppers better, the possibilities that such data analysis opens up is largely untapped. 

In an ultra competitive market, retailers can generate an additional revenue stream with proper data monetization techniques.