7 Ways the Retail CMO Role Has Evolved Once known for traditional advertising management and sales enablement, today’s retail CMO requires an extended knowledge of various channels, how to crunch numbers and analyze data for customer insights and an in-depth understanding of how technology can be leveraged to provide a differentiated customer experience.

No small order.

It’s no new truth that extended digitalization has inverted the existing dynamics, to create a consumer-centric market.  In turn, this has created a ripple which has affected the person traditionally in charge of the customer experience – the retail CMO.