Video Intelligence - The New Tool In Modern Retailer’s Arsenal

“Everything has beauty, but not everyone sees it.” As a CPG retailer, do you believe in this aphorism? If yes, then you must put on the spectacles of video intelligence to see the comprehensive beauty of data being generated in-store. Most retailers are still using video for loss prevention. In other words, mitigation of shrinkage is what video is capable of. With changing times, real-time analytics capabilities have been integrated into video platforms. Today’s IP-based, next-generation visual intelligence platforms can improve the quality of operational decisions, bring merchandising and marketing initiatives to fruition, promote cross departmental collaboration, strengthen relationship with vendors, and be a spark plug for innovating personalized shopping experiences for customers.