A Marketing Metrics Cheat Sheet for Data-Driven Marketers

I spent some time yesterday thinking about the following: “If I wanted to be a data-driven marketer, what would that look like?”.

Fortunately, I have a dusty old book on an office bookshelf called, “Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know.” Author Mark Jeffery from the Kellogg School of Management lists out the 15 things that marketing executives should be able to reference (and calculate). But it was published in 2010.

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