“Any car you want…as long as it’s black.”
Personalization has come a long way since the days of Henry Ford. Nowadays, retailers are all about satisfying a customer’s personal preferences, and personalizing their stores to suit a customer’s needs.
However, as more and more companies adopt personalized marketing for their online stores, many have discovered that there are a lot of ways to go wrong with it, if they aren’t careful. If you’re a smart, these pitfalls can be easy to avoid, but make one mistake, and you might end up costing your company customers, or causing a media flurry.