Fashion is the most fascinating but highly complex line in Retailing. Largely dependent on seasonal flavours the style preferences are short-lived. Customers are likely to be influenced by flash tends making it tough for the retailer to keep pace. Clearing the fading styles and making space for new ones in time, is a constant battle waged by the Retailers. In an attempt to clear stocks before it is too late, Markdowns become a regular feature, eroding precious margins. In such scenarios, it is insight based timely decisions that come to the rescue and help retailers maintain a healthy bottom-line. Let’s discuss how the retailer can arrest margin erosion across the 5Ps – Product, Placement, Promotion, Price and People.