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Home » Articles » The Millennial Mindset: An Easy Guide
The Millennial Mindset: An Easy Guide

The Millennial Mindset: An Easy GuideDigital evangelists have watched them since infancy, but today the Millennials have quietly grown up to command the attention and interest of retailers around the world.

Why? Because later this year in 2015, the millennial generation are projected to surpass the US’s largest living generation of “Baby Boomers”. Known for their technology-entrenched upbringing, this demographic has already exceeded Generation X and accounts for 79 million people in the US alone, from ages 15 to 34 years.

And significantly for retailers, they have now grown into their buying power.Please Login or Register to read more.

Ajith Nayar
Ajith Nayar
Director of Marketing at Manthan
As a marketer, I’ve keenly watched the retail and consumer trends for a couple decades. But never has it been more exciting than now. Because everything we used to know about shopping is changing, and fast. As consumers, it’s great to be at the center of this technology-led evolution, becau
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e it’s unfolding in our everyday lives. I’m happy to share my views on related trends and issues. You’ll see me writing on the digitally empowered consumer, shopper behavior and marketing, consumerization of retail, internet of things, analytics technologies, cloud computing and digital marketing. Presently, I’m Director of Marketing at Manthan, a cloud analytics and big data solutions provider, focused on consumer industries. I’d love to hear and learn from your thoughts and experiences too, so please write to me at ajith.nayar@manthan.com. Google+ Profile
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