Overheard in the Market: Forrester’s Forum for Marketing Leaders

I had the opportunity to attend Forrester’s recent Forum for Marketing Leaders on April 14-15, 2015 in New York City. It was a two day event chock full of session content that mapped to what’s at the top of mind today for most marketers, whether B2B or B2C.

Although the conference guide prominently displayed the event theme as “Connect, Engage, Deliver”, in my mind, the forum’s takeaways can be summarized as follows: