3 steps to boost in-store shopper experience. Is Store Operations the key?Have you ever visited a store (obviously not the one you visit frequently) & got really confused where to find what you are looking for? I have, & I am sure most of you will agree. While these days management focuses more on product, service offering, marketing, store location & expansion, store level operations has become the forgotten cousin of retailing. Delivering a satisfying experience to your shoppers can lead to repeat visits, improved profitability & in the longer run it can create a very loyal customer base. On the other hand one negative experience can cost you a fortune in today’s connected economy, where people proactively share their experiences on social networks.

Login to readmore