The New 4 A’s of Marketing: A Call for AccountabilityHold yourself accountable before someone else does

During my last post, I covered the first new A of marketing, Agility. Today’s post will cover the notion of Accountability.
Traditionally, marketing has been viewed as a cost center, rather than a revenue generating machine. And when called to account for their budgets and performance, the traditional marketer may have shrugged their shoulders.