The New 4 A’s of Marketing: A Focus on Agile MarketingThe 4 A’s of Marketing

During my last post, I mentioned the “big-bang disruption” coming down the pipe for marketers. I also promised to share with you the four A’s of marketing to create marketing heroes.
In my mind, the four A’s will elevate the marketer to the upper echelon of high performance marketers (the 13%) that can take action to address disruptions and achieving measurable results (For more information on the 13%, please reference McKinsey and ANA’s recent report on Marketing 2020).